Renegade Profile: Philippa Kennealy, The Entrepreneurial MD

July 8, 2009 by Jonathan Fields · Comments Off 

philippaThis week’s Renegade Profile is phsycian turned blogger and entrepreneurship coach specializing in doctors, Philippa Kennealy. You can find her at EntrepreneurialMD.com

In our interview, you’ll discover:

  • How Philippa invested years training to be a doctor in South Africa and then again in the U.S.
  • The experiences she had with patients that made her ask if what she was doing was what really made her come alive
  • How she dealt made the move from full time doctor to full time dotcom entrepreneur.
  • How she discovered the world of coaching and what she thought about the value of the training both before she went through it and after,

Small Biz Twitter Smackdown: The Pizza Wars

July 6, 2009 by Jonathan Fields · 10 Comments 

Small businesses all over the world are trying to figure out how to cash in on social media. Some are figuring it out, while others just don’t get it. Let’s look at two examples to how to do it right and how to do it really wrong.

The first is from New orleans’ Naked Pizza, a neighborhood pizza place that reported 20% of revenue coming directly from twitter with spikes as high as 69% on days where they hit twitter with a serious campaign. Here’s a sample from their tweet-stream…

pizza-tweet-2

Notice a few things:

Built to Whatever: The Great Company Myth

July 3, 2009 by Jonathan Fields · 5 Comments 

Books, tomes, think tanks and labs have been built in the quest to determine and reveal the elements of great companies. The most famous odes to corporate dominance are non other than Collins’ Built to Last and Good to Great books.

Problem is, nearly every example of greatness in the world of business either uses a short window of assessment or reverse engineers the determination of greatness by curve-fitting a select number of high-achieving companies into a desired algorithm, then cherry-picking certain shared qualities and listing them as the essential elements of greatness.

Renegade Profile: Paralegal Turned Pro Pet-Sitter, Joni Brennan

July 1, 2009 by Jonathan Fields · Comments Off 

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This week’s Renegade Profile is legal assistant turned pro pet-sitter, Joni Brennan. You can find her at Sam-Cali.com

In our interview, you’ll discover:

  • How Joni Decided to make the jump from a buttoned down office into taking care of pets
  • What she did to launch and then market the business
  • The surprising business potential of the personal pet care/sitting space
  • How she built her business adopting an abundance mindset,
  • Where she’s going from here (there’s lots to come)
  • And, much more…

Renegade Profiles can now be downloaded in two ways:

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