In the past 5 years we have witnessed a staggering growth of eCommerce, which now powers more than 45% of the entire web. More and more people are substituting traditional shopping for online purchases, which can so conveniently be conducted from the comfort of their own home. This shift was first noticed in 2012, and now we are seeing almost 2 trillion eCommerce sales on a global level.
Nevertheless, to achieve success, an eCommerce website needs a reliable content management system for support, such as WordPress itself. Initially designed as a blogging platform, due to its many benefits, it quickly became so much more. But what are these benefits and how to take advantage of them for eCommerce purposes?
1. Power, flexibility and scalability
As a completely open source platform, WordPress is powering more than 25% of the web. What sets it apart from all other CMSs is its impressive core offering that can be further expanded thanks to its enviable selection of plugins and themes (most of them being free).
When talking about its technical sides, it is known for its constant expansion of core offerings, reliable development cycle and contemporary and emerging web standards. It is also famous for its 1-2-3 install that makes it easy for newbie users. Finally, WP REST API allows you to employ non-PHP coding languages and use it as a headless CMS.
2. Adaptable plugins
When it comes to adapting eCommerce features, WordPress comes with a multitude of solutions, but WooCommerce is by far the one that cannot be so easily overlooked. Many are those who are already enjoying the benefits of WooCommerce, since much like WordPress, it comes with many extensions which enable you to tweak certain elements of your eCommerce website. When it comes to design, you can choose from a variety of code snippets better known as hooks and filters that help perfect the WP eCommerce storefront. WooCommerce is simple to install as well, and with Onboarding Wizard, you will quickly master the use of plugins and have no problem personalizing the website.
There has been much talk among web developers regarding online security, and this subject has not bypassed WordPress community either. For every eCommerce website, it is of utmost importance to provide its customers with the highest levels of security, ensuring their payment details are safe. What makes WordPress ideal in this aspect is the SSL encryption. It also offers Wordfence Security plugin no eCommerce website should go without. It cannot only prevent attacks, but also blacklist rogue IPs.
4. User-focused support
As already mentioned, WordPress is an open source platform, which means a great number of people is actively using it and contributing to its improvement. What this means for you is that even if you do stumble upon some difficulties, you always have someone to rely on for help.
Aside from the support of your fellow users, there are also many official resources like Make WordPress which offers insights into trending concerns, helping you create a development roadmap. Additionally, you can consult the WordPress Codex which is basically WordPress Wikipedia. Still, bear in mind that users were the ones who have created it, many are rather poorly written or even outdated. If it happens that you run into a similar problem, turn to WordPress Developer Resources.
The bottom line
Even though there are many solutions for eCommerce websites, taking all of the above-mentioned facts into consideration, it is evident that WordPress is the most reliable and convenient one. It is extremely powerful and scalable, and thanks to all plugins it comes with, WordPress is extremely flexible and can be specially adapted to answer to the needs of any eCommerce website.