I Was Fired. And Got My Life Back

August 7, 2009 by Jonathan Fields · 5 Comments 

Last month, I profiled Erik Proulx, longtime agency copywriter and creative turned founder of PleaseFeedTheAnimals.com.

In that profile, we also spoke about a very cool documentary he’d been working on, featuring people in the ad biz who’d been laid off and taken that as an opportunity to take back their lives. But, he wasn’t quite ready to go public with anything too big (or visual).

Well, today, he launched the trailer for Lemonade Movie and it rocks, so I just had to share it with you guys. Enjoy.

Renegade Profile: Founder of Palo Alto Software, Tim Berry

August 6, 2009 by Jonathan Fields · 2 Comments 

This week’s Renegade Profile is a bit of a legend in the world of entrepreneurship and business planning—Tim Berry. Time founded Palo Alto Software, also known as the creator of the world’s #1 business planning software, Business Plan Pro. He’s also a prolific author, blogger all around nice guy. You can find Tim all over the place online, but start out with TimBerry.com and look for @Timberry on twitter, where he’s very active

In our interview, you’ll discover:

Click here to read the full post (227 words, 1 image 54 secs)

• How Tim made the jump from journalism to B-school, with a family in tow

Why Small is the New Big in Social Media Marketing

August 4, 2009 by Jonathan Fields · 31 Comments 

It’s social media’s David and Goliath story. And, it’s all about ROI…

Scenario #1 MegaCo.

An international consumer goods company is looking to explore new ways to market it’s product in a tough economy. They learn about this new social media/Wed 2.0 thing and, even though the people in legal are massively freaked out about employees running around, talking smack and causing potential PR debacles, they give the okay for marketing to “explore” social media.

Click here to read the full post (948 words 3:48 mins)

Renegade Profile & Career Renegade TV: Erik Proulx

July 29, 2009 by Jonathan Fields · 2 Comments 

This week’s Renegade Profile is PleaseFeedTheAnimals.com founder, Erik Proulx.

In our interview, you’ll discover:

Click here to read the full post (179 words 43 secs)

• How he built a longtime career on the creative side of the big ad firm industry
• How, after being laid off, he decided to step back and do things differently
• How he launched his website and then parlayed that into…
• A documentary with everything from airfare to editing donated
• How twitter has been a massive tool for both community building and marketing for him
• How he handled the challenge of launching a new business after being laid off

Talking Social Media Marketing with Tamar Weinberg

July 27, 2009 by Jonathan Fields · 2 Comments 

Renegade Profile: Epic Fantasy Writer, Joely Black

July 22, 2009 by Jonathan Fields · 2 Comments 

This week’s Renegade Profile is speaker and epic fantasy writer and creator of the Anmar series, Joely Black. You can find Joely and her incredible world at JoelyBlack.net and the first book in her Amnar series “Amnar: The Awakening” has just been released as a free audiobook/podcast at PodioBooks.com

In our interview, you’ll discover:

Click here to read the full post (214 words, 1 image 51 secs)

• How Joely began to create her lush fantasy world that the Anmar books revolve around,
• What drives her to create a world that now unfolds in more than 15 books,
• Why she decided to take the series online, instead of go mainstream

What Does Google Think Your Website is About?

July 21, 2009 by Jonathan Fields · 13 Comments 

One of the questions I’m often asked by small businesses, especially online businesses is:

Why don’t I get more traffic from google and other search engines?

The answer often has multiple layers, but one of the biggest is having poorly-written, low value content that’s not relevant to your business, product or service. At least, not relevant…”in google’s eyes.” This often leads to the next question, which is:

How do I know if google thinks my website is relevant?

Again, there are many factors to look at, but here are two fast and easy ways to see (a) what google thinks your website is really about, and (b) how relevant/valuable they think your content is.

Click here to read the full post (480 words, 2 images 1:55 mins)

SEO for WordPress That Even I can Understand

July 16, 2009 by Jonathan Fields · 2 Comments 

I’m a blogger, but truth is, there’s one critical aspect of blogging that I’ve largely punted on, because I just never got exactly how to do it right. You know what I’m talking about.

The dreaded “SEO,” a/k/a Search Engine Optimization.

It’s the stuff of legends, secret tactics that make google want to round home with your blog every time you publish a post. Words, phrases and settings that send you barreling to the top of the first page on google for every keyword you want to be associated with and direct a mad torrent of organic traffic your way. Black hat, white hat, pink hat, bling cat. It’s hugely powerful…but so damn confusing.

Click here to read the full post (551 words, 1 image 2:12 mins)

Renegade Profile: Glen Allsopp from PluginID.com

July 15, 2009 by Jonathan Fields · 2 Comments 

This week’s Renegade Profile is personal development blogger and online marketer, Glen Allsopp. You can find him at PluginID.com and be sure to check out his new book/course on “Cloud Living,” too. It’s one of the few affiliate income courses I’ve seen that delivers non-scammy, step-by-step information at a ridiculously low investment [$37. PS - I am not an affiliate].

In our interview, you’ll discover:

Click here to read the full post (244 words, 1 image 59 secs)

• What led Glen to walk away from college at 19 years old and fly to South Africa for a job in social media
• How he became interested in blogging and started down the internet marketing path

Help a Reporter Out and Help Your Personal Brand

July 14, 2009 by Jonathan Fields · Comments Off 

Guest Post from: Chris Perry of Career Rocketeer
______________________

Do you know Peter Shankman? If you are interested or active in the world of online personal branding and blogging, you should.

Peter is an entrepreneur, author, speaker, blogger, you name it; however, he is probably best known for founding Help A Reporter Out (HARO). HARO is currently the largest free source repository in the world, sending out thousands of queries each week from journalists, reporters and bloggers to more than 100,000 sources around the globe looking to be quoted in the media. HARO’s tagline “Everyone is an Expert at Something” is continually reaffirmed as thousands of new members contribute to HelpaReporter.com each week.

Click here to read the full post (462 words 1:51 mins)

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