Renegade Rant No. 1: Call Back

June 15, 2009 by Jonathan Fields · 7 Comments 

Marketing From the Heartbeat Out

June 8, 2009 by Jonathan Fields · 20 Comments 

One of the biggest mistakes I see entrepreneurs and companies of all sizes make is treating product development, marketing and sales as three independent pursuits.

Truth is, they are all hopelessly intertwined parts of the same process. And, without fail, the more innovative energy you give to the first, the less time, money and energy you have to spend on the last two.

Let’s look at the fitness industry as an example…

Click here to read the full post (1655 words, 1 image 6:37 mins)

Renegade Profile Update: Joe Jacobi Goes Remote

June 4, 2009 by Jonathan Fields · 2 Comments 

A little while back, I did a Renegade Profile call with Olympic Gold Medal Canoeist, whitewater kayaker and broadcaster, Joe Jacobi. I learned a ton from Joe in that one-hour interview and on Monday, he e-mailed a quick update that reveals the power of tapping technology to not only generate income from the culture surrounding your passion, but be largely “location independent.” Here are Joe’s own words:

Click here to read the full post (272 words, 1 image 1:05 mins)

MBA Students Take On Burnout

June 2, 2009 by Jonathan Fields · 7 Comments 

I’ve always wanted to turn elements of Career Renegade into a college/MBA course, but I never imagined one of my first exposures to students would be as the subject of an exam question for MBA students at a New York’s famed Baruch College.

Well, that’s exactly what happened a few weeks ago when Professor Cynthia A.Thompson, Ph.D., made this the last question on her final exam:

Click here to read the full post (3789 words, 1 image 15:09 mins)

What If You Could Only Market With One Tool?

May 29, 2009 by Jonathan Fields · 4 Comments 

On Tuesday, I posed the following question on twitter and facebook:

As has been the case with other recent questions like this, the answers were enlightening, especially, because the question was posed via social media, but a number of folks didn’t choose social media as their marketing tool of choice, especially those who answered on Facebook.

So, without further ado, here’s a sampling of the answers…

Always interesting! Now, I’m curious. What about you?

What single marketing channel would you choose if you you could only use ONE to market yourself or your business for the next 12 months?

Click here to read the full post (108 words, 3 images 26 secs)

Career Renegade TV: Jason Lamberth Goes Natural

May 27, 2009 by Jonathan Fields · 1 Comment 

I’m so excited to share this new episode of Career Renegade TV, featuring former University of Florida linebacker turned conscious furniture builder and true Career Renegade—Jason Lamberth.

I’ve also adapted this episode as this week’s Renegade Profile audio podcast, which can now be downloaded in two ways:

• Profile Vault: Sign into the Renegade Profile Vault, just sign up using the form below if you haven’t joined yet, or…
• Podcast: Renegade Profiles are also now available as podcasts on iTunes along with a featured post of the week. Career Renegade Profiles PODCAST

Paying Not to Be First

May 26, 2009 by Jonathan Fields · 32 Comments 

As many of you know by now, I had throat surgery last week…

Nothing too serious, but it’s a still a serious part of the body to be operating on (and, yes, I’m still weaning myself off the air-cast on my leg, it’s been a hell of a few months). So, I did my research and found the biggest, best, fanciest specialist in NYC. And, by the way, just like every other big, bad, best specialist in NYC, he doesn’t take insurance and my insurance doesn’t cover out of network. Translation, I ended up paying many thousands of dollars out of my own pocket for a 1-hour operation.

Click here to read the full post (454 words 1:49 mins)

Selling With Shock and Awe

May 22, 2009 by Jonathan Fields · 1 Comment 

Ever see those infomercials where someone buys a $400,000 house for $629.18?

Or, the one where person after person drops mindblowing amounts of weight, going from a size 48 to a size 4 in 4 months (and mysteriously losing all their body hair, too)?

It’s called social proof, most often shared in the form of testimonials and case-studies where “other people” share their stories about the impact of your product or service. And, it’s massively effective at persuading someone who’s on the fence to buy what you’re selling. One particular form of testimonial, though, is damn near magical as a tool to get people stampeding to be first in line to buy your stuff.

Click here to read the full post (500 words, 4 images 2:00 mins)

Renegade Survey: What Else Do You Need?

May 20, 2009 by Jonathan Fields · Comments Off 

It’s time to tell me what you REALLY want…

I’ve been blown away by the reception to Career Renegade, “the book.” And, Ive also been overwhelmed by the volume of requests to offer something more than the book, from private launch consulting to retreats, coaching, advanced marketing trainings, social media seminars, copywriting clinics and more.

Thing is, I don’t want to offer anything that you guys don’t want…your time and my time are just too important. So, I’ve posted a survey that lists variety of potential programs and offerings that have been requested, along with very brief descriptions and possible fees (nothing is set in stone). I’d really appreciate if you would take a minute and share what’s most appealing to you, if anything, or add anything you’d be interested in that’s not there.

Click here to read the full post (147 words, 1 image 35 secs)

Free Marketing Courses from IttyBiz

May 16, 2009 by Jonathan Fields · 1 Comment 

So, I’m normally super hesitant to recommend “free” stuff online because I’m a believer that you get what you pay for.

But, Career Renegade extraordinaire, cool mom and uber-blogger, Naomi Dunford of IttyBiz.com fame, just released a series of free business-specific, e-mail-based marketing courses that actually have great, seriously-actionable content. In other words, they kick ass.

She’s offering courses on the following topics:

Click here to read the full post (131 words 31 secs)

• Marketing for Touchy Feely Airy Fairy Woo Woo Service Providers
• Marketing for Bloggers: How To Get More Asses in the Seats
• Marketing for Coaches and Consultants
• Marketing for Designers and Other Artsy Fartsy Types

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