An engaging corporate video is the key to getting your point across whether you are promoting your own business, reporting back to stakeholders, giving a conference presentation or training new staff. Using a video to stimulate both the visual senses and auditory can inflate conversion to 85%! A skilled team of directors, writers, editors and animators is needed whether you are outsourcing to an expert corporate video production agency or producing in-house. Before you get the ball rolling, you need to decide the kind of video that will be most effective: live action or animation?
Some of the best videos you can take example from are on Kitty Bingo community page. This page offers contents about interesting topics which are supported by videos for better understanding!
What are the pros and cons of a live action video?
Pros: The production relies on real life footage and actors. It can be more personal and humanising. If you are looking to make the people in your video significant, then real people can likely do the job better than cartoons. One good example of a good job is the ‘Get together again’ ad from Holiday Park. They’ve placed emphasis on authentic family relationships to aspire from.
If you are selling something for example, live action is the strongest way when it comes to showing how things actually function. After all, customers want to see how it works in real-life situations before making any purchases. Visual storytelling works best to demonstrate a product’s practicality, without the need of voiceover or captioning. Another advantage is that it comes together quickly. It is shot and edited within a few days, depending on its complexity and length. It is also simpler to make adjustments right there and then.
Cons: This kind of videos are less brandable, as there are fewer options when it comes to colour tone, motifs and graphics. It might not convey the company brand as explicitly as an animated video might be able to. A live action video is only ever as good as its props, location, actors and sets. That’s not even considering the weather. If the video depends on precise narrative storytelling, it will only ever be as effective as the circumstances in which it’s filmed.
What are the pros and cons of an animated video?
Pros: The production of an animated video comprises of making digital motion graphic sequences in 2D or 3D. It’s best for telling stories, simplifying images while enabling you to slide scales and crook the laws of nature to convey what matters more efficiently. They are simple and stylised, perfect for use in sharing a large volume of data or in instruction videos. Animations can illustrate your point when conveying information that overly technical or particularly dense.
It’s also helpful to convey emotion and humour. Animated videos enable you to sidestep human failure and work at a concept until you attain the exact tone you like. It’s also more editable later on. This includes for redubbing into different language, updating information or recycling an old video.
Cons: Animated videos come with the downside of taking a little longer to pull together. This of course depends on the complexity of the animated video. Going live might be your only option for a quick turnaround if you are in a rush.