Digital marketing has been around for 30 years or so, and most businesses now incorporate it into their main advertising campaigns, but this does not mean that all of them are making the most of what digital marketing has to offer.
For digital marketing to work for your business, you have to follow the rules set by algorithms that search engines like Google run by. If you aren’t aware of how these algorithms work, or even that these algorithms are influencing the performance of your online content, your marketing material can fall flat in a market that’s oversaturated with content.
Once you master these algorithms, however, this kind of marketing can boost your traffic and sales tremendously.
Designing a Website That Works
Having any old website in today’s market won’t benefit your business. If you launch a website for your company, it has to be top-notch and regularly audited for any issues or bugs.
Keep It Simple
Google’s algorithm keeps track of how long its users stay on a page. If your users struggle to navigate your website, they will most likely click off, which means that Google won’t promote your site. Have a simple navigation bar that gives users access to all of your page links. This helps with interlinking too.
Add a Blog
Blogs are excellent tools for driving traffic to your site and can be easily added to your main site. If you incorporate search engine optimization (SEO) tactics, which can be as simple as using keywords and linking to other relevant articles, your blog will appear in more searches, and in turn, users can then access your site.
Make Sure It’s Mobile-Friendly
Most people use their mobile phones to access sites. If your website cannot be accessed easily by mobiles, or its design doesn’t convert well, you could lose a good percentage of your customers. If you’re unsure of how to design a website, experts like those from www.justlegalmarketing.com will design a high-quality site for you that is optimized for both mobile and computer.
Reach Your Customers Directly
Arguably the most popular aspect of digital marketing is targeted advertisement, and it’s for good reason. With targeted advertising, you can reach your customer base directly; your marketing budget will be worth every penny when your campaign is as effective as targeted advertisements.
Using social media like Twitter, Facebook, or Instagram, you can promote your services to customers who have been searching for a service or product like yours. The promotion works on an algorithm similar to SEO, based on keywords. If a user searches for a keyword that is related to your business, for example, ‘lawyer’ and you run a law firm, then they will make a prime target for your advertisement.
This makes advertisements much more effective than traditional advertising. Broad demographics from television adverts can be useful for getting your brand name out there, but they are not cost-effective.
Digital marketing is a powerful tool that is essential in today’s market. Most, if not all, consumers are online, so it is in your best interest to reach them there.