How Small Businesses Can Better Communicate with Customers

One of the main components of being successful in business is how well you interact and communicate with your customers. If you are not having meaningful engagements with your past, present, and future customers, then you may be missing out on a huge chunk of business.

When considering whether you are currently succeeding at this concept or not, think about how many different ways your customers can contact and interact with you. This could be through the telephone, email, social media, or your competitive business website.

It is important that you give your customers several different options for communicating with you, and it is also essential that you are providing an outstanding service when it comes to each of these methods.

Why is Communication Essential?

Communication is the foundation of every single relationship that exists. Where communication is lacking, relationships have a high chance of failure, and this is especially true in the business world.

Ineffective communication can often lead to misunderstandings and even conflict, which can harm a business reputation, perhaps irreparably. If a customer wants to get in touch with you, then the process should be effortless and not one that causes frustration and stress.

Similarly, when you want to reach your customers, you should be able to do so with ease and in a way that supports your business aims. For instance, if you come across any complaints or negative reviews, get in touch with them immediately and start the resolving process from your end. Else, if you keep ignoring it, in the long run, it could tarnish the image of your business. Then, you might have to reach out to firms like Reputation Defender to re-establish your brand.

How Small Businesses Can Communicate Well

Reaching out to customers directly when trying to promote a special offer, product, or service is a fantastic way for a small business to open channels of communication.

Customers always have the choice of whether to engage with this kind of marketing material or not, and the majority of consumers will not mind being approached in this way.

SMS text messaging for businesses is one way that companies can reach their customers and can often prove to be quicker and more effective than using social media, email marketing, or telemarketing, among other avenues.

Why is SMS Messaging So Effective?

Many small businesses believe email marketing to be the most effective way to reach their customers. However, SMS text messaging could actually prove to have a better return on investment (ROI) than email does.

Data shows that 65% of small business owners report that between 11% and 50% of email recipients open their emails. On the other hand, SMS open rates are usually much higher, with some businesses reporting a 98% open rate for their SMS text messages.

Prioritizing Effective Communication

Embracing SMS text messaging as a means of customer communication can create fantastic new opportunities for your business. It will show your customers that you are committed to meeting their needs and that you are a forward-thinking company with customer satisfaction in mind.

When you prioritize effective communication, then you will also find it easier to put the needs of the customer at the forefront of your other business practices. This is not something that will go unnoticed, and your customers will surely reward you for your efforts through their loyalty and continued custom.

Infographic created by Clover Network, a retail POS provider