How to boost your online marketing strategy

If you are a small business owner or self-employed, then creating a successful online marketing strategy is intrinsic to increasing sales and the visibility of your brand. However, with the seemingly endless number of platforms out there, it can soon become overwhelming to decide where and how to focus your online marketing, especially when you have other business commitments to attend to. To help, here are some tips for how you can boost your online marketing strategy.

Identify your target audience

One of the most important elements of a marketing strategy is identifying who your target audience is. The type of customer that you want to attract will change depending on the ethos of your brand and the type of products you offer. A fun way of identifying your ideal customer is to create a customer profile. This will include the key demographics, interests, and behaviors of your target customers, such as their age, purchasing habits, and hobbies. However, make sure that you back your customer profile up with firm research provided by feedback and questionnaires from current, regular customers.

Collaborate with influencers

To take your customer engagement on social media even further, you could consider collaborating with influencers such as bloggers and Instagrammers. With followers sometimes numbering in their millions, a professional blogger will work with you to ensure that your brand is seen by a huge amount of people all over the world. This could take the shape of a product review, sponsorship, or hosting advertisements. If you build a trusting relationship with a blogger, you could have a mutually beneficial collaboration for many years. Visit www.clickintelligence.co for more information on blogger outreach services.

Post engaging content regularly

When it comes to online marketing, content is king: if readers are engaged with your content, this interest is more likely to be converted into sales. You could, for instance, commit to publishing two blog posts per week or hosting a regular Instagram Livestream. Thanks to your customer profile, you will have identified which social media platforms are most used by your target customer. Once you have compiled this knowledge, you can focus on building a following on these sites and producing interesting, relevant content that builds a connection between your business and your target customers.

Upgrade your website

To give the best impression of your brand to visitors, make sure that your website provides a professional image – a potential customer will soon be put off if your web page is filled with Comic Sans and clip art. You might prefer to hire a professional web designer to ensure that your website best reflects your brand and is easy to use for customers. However, there are guides available for building a business website if you would prefer to do it yourself. Ensure that the landing page of your website is engaging and easily navigable, drawing customers back to your site, and make sure that you regularly update your site with relevant information and content.