Long before your business ever gets a chance to wow customers with your products or services, you have to impress them with an appealing exterior. Even though you may put a lot of effort into grabbing customers’ attention through media campaigns and other outside promotions, there might not be anything that grabs customers as effectively as how your business is presented at its actual location. It might seem old-fashioned in a world in which viral marketing and multimedia campaigns have become important weapons in a business’s marketing arsenal, but it appears there still is no substitute for an attractive façade to help a business draw customers.
Grabbing a customer’s eye and immediately establishing that your business is worth patronizing is what a business’s curb appeal is all about. Consider the following: About half of customers say they learned about a business they have patronized by seeing that business’s on-premise signage. Without the basic appeal of an attractive and eye-catching sign, many businesses could miss out on the opportunity to double the number of new customers. Making a good first impression through curb appeal can be extremely important for any business, whether it’s a startup or one that has been established for years.
However, a lot of businesses may not understand how important curb appeal is to their success. If you drive up and down a typical main street in any town, you may find more than a few businesses that could make a better impression on customers. Some may have run-down, dingy façades; some might have signs that are illegible from more than a few feet away; and some may have parking lots that are showing signs of neglect and disrepair. Any of those issues can have a negative impact on the curb appeal of a business and project the kind of image a business doesn’t want its customers to have.
Knowing how vital curb appeal can be for a business, you may be looking for ways to enhance your business’s curb appeal. Fortunately, there are a number of strategies you can employ to create greater curb appeal for your business and attract more customers to your location. For the most part, these strategies are common-sense ideas based on keeping the front of your location clean and appealing. However, there are some other ideas that can help your business stand out on the street and more actively pull in new traffic. Consult the accompanying guide for some of the most effective ideas you can use for creating greater curb appeal for your business.
Curb appeal can significantly impact your business’s success. Here are a few ways to improve yours to attract new customers:
1. Optimize exterior signage. An eye-catching sign that’s visible from the street can be a great draw for customers.
2. Apply a fresh coat of paint. Be sure to paint the front of your location regularly to prevent it from looking dingy.
3. Fix cracked sidewalks. Repairing chipped or cracked concrete in front of your location can improve its overall look.
4. Create a window display. An attractive display that features a seasonal theme and shows off your products can attract more foot traffic.
5. Don’t overdo anything. Cluttered window displays can give the impression that your business is disorganized.
6. Try some foliage. Potted plants or window boxes filled with flowers can create a more inviting façade than bare concrete or windows.
7. Clean up the parking lot. Make sure your parking lot is clean and well-kept; sealcoat and repaint stripes as needed.
8. Entice with clever signs. A sandwich board featuring a quote of the day or a clever joke can make people stop and take notice.
9. Hold sidewalk sales. Setting up a table or rack with some featured items outside your front door can make people stop and look.
10. Keep it clean. A dirty façade can be a real turn-off for customers, so make sure your exterior is clean.
Brought you by Graphic House, Inc.
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