Your brand may have many various product lines that appeal to different types of customer. Why not explore different formats in advertising to reach each of those different customers. Google display ads allow you to do just that.
You may have different result needs for these brand’s as well. The ad platform can be used to obtain the results you need for a specific product line or facet of your brand. Google display ads can steer users to your website or the doors of your store. They can be used to generate new leads and increase awareness of promotional campaigns for loyal, long-term customers. Throughout every ad campaign you create, you can maintain your brand’s image across every format and type of ad you use.
Choose the type of ad campaign that will help your brand to succeed based on the parameters you’ve established. A search campaign on Google can help increase your sales both online and in your physical store. By entering specific keywords, your customers can find your store more easily.
Shopping Campaigns Drive Sales Online and Offline
A shopping campaign can open the eyes of potential customers to what everything that your brand can offer and remind them of promotional activities and special offers. You only pay when the potential customer clicks through the ad to enter your website.
Shopping campaigns put your brand’s products, front and centre. You post a direct link to your product pages on your website so they can browse your product lines and services. This direct approach is almost guaranteed to increase your sales possibilities.
Display Ad Campaigns
For brands that have uniquely visual products or services, creating unique and eye-catching Google display ads that hook potential customers. Display ads can be targeted at Google websites like YouTube or Gmail, or target blogs and website of a specific subject or specific demographic.
With an App Campaign, you can promote Android and iOS apps on Google Search, Google Play, YouTube and the Apple Store. These apps can be handy to offer to loyal or repeat customers to direct traffic to your website.
Video Ad Campaigns
Video Campaigns can be useful when your brand offers non-visual services like legal or accounting services. Depending on how you use the video format, you can offer answers to FAQs, explainer videos that address specific areas of specialisation, or presentation videos that walk potential customers through your brand’s services.
The Power of Google
All of these types of display rely on the infinite power and reach of Google to deliver results that are often above and beyond the brand’s hopes and dreams. A well-composed and written ad can deliver phenomenal results on a Google display ad, and even marginally effective ads on other platforms will deliver better results on Google.
Contact an experienced digital marketing agency to show you how investing in Google display ads can reap spectacular benefits for your brand.
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