Mobile and Digital Entertainment Trends Spring 2017

In fact, advances in mobile technology have changed the way we communicate – with fewer of us using our phones to make voice calls, year on year – the way we shop, the way we stay on track of our tasks, how we organise our work and even “smart heating” your home. It isn’t uncommon to see our colleagues using their phones during meetings to record notes, stay on top of emails – or even check the latest football score.

With so many of us connected to our mobile phones, what changes can we be expected to see to the mobile and digital entertainment industry over the next few months and how will it affect us at work?

Virtual Reality

With the relative success of virtual reality over the past few months, it is thought that VR will be making a big impact in 2017 and will begin to work its way into many aspects of our lives. Whilst Social Media is thought to be the first platform VR will be widely consumed through, VR is looking to change how we work too.

Long gone are the days of travelling internationally for meetings and conferences – with the introduction of VR business owners and staff will be able to attend world renowned conferences and expos – without having to leave the office at all.

Growing Gaming Community

Whether you play for fun, or you fancy your luck playing for a little cash – the mobile gaming market is one of the biggest growing sectors in the online and mobile entertainment industry and it doesn’t look like it will slow down any time soon. There are even games that pay real money out to players. The industry has advanced rapidly. With the success of games such as Candy Crush, Angry Birds and most recently Pokémon Go there are few of us who don’t occupy our time in waiting rooms, on public transport – or even in the occasional meeting – without the aid of a little gaming.

Those of you who play for money, rather than fun, should notice a huge rise in the number of online booking agents and casinos appearing online throughout the year. With the merger of two of the UK’s biggest high-street bookies thought to be attributed to the increasing number of customers turning to playing online for better deals, cheaper bets and bigger winnings – if you find yourself stuck when working out which site to sign up with first, use a comparison site like to find the right one for you.

Anime and Sims

A big part of the online entertainment culture in the past few years has been anime and simulation games. It’s a growing trend that is expected to continue into the future. Many games, shows, and other forms of digital entertainment are already seeing the influence of Japanese art in their core, and simulation games with a Hentai sim feature are expected to fare better than others. The rise of social media platforms has also contributed to the growth of anime fandom, with fans sharing fan art, memes, and discussions online, which brings us to the next point.

Social Media

Social Media is the UK’s favourite form of digital entertainment with around 17% of all our time spent online dedicated to our favourite social media platforms. 2017 is expected to bring greater integration with artificial intelligence and virtual reality – helping us to see more of what we want in our news feeds and further changing how we share our lives with our colleagues, families and friends.

For the marketers and business owners amongst you, increased AI should help you to better target the correct audience and increase engagement with the people you really want to connect with – rather than wasting money on clicks that never convert – helping you to reach your monthly targets and impress your boss in time for your annual review.