Product Placement on The Retail Shelf

Getting premium placement on the retail shelf is often the difference between roaring success and total failure. This is why the accompanying resource is essential reading for any entrepreneur or business.

Retail packaging design can be quite complicated, since so many factors have to be taken into account. One must consider packaging functionality, product protection requirements, (in some cases) retailer packaging requirements, target market(s), seasonality, value proposition, competitive analysis, material cost, sustainability, color scheme, brand identity and a number of other factors in creating the ideal package. It’s a complicated and ever-changing affair, since packaging trends, customer preferences and retail marketing best practices change at a rapid rate.

As the resource explains, there are two basic aspects of earning a top spot on the shelf: packaging design and marketing. If the product’s package doesn’t grab the shopper’s attention, it’s probably not going to sell well no matter where it’s positioned. If the product has the most eye-grabbing package in the world but the retailer isn’t sold on showcasing it, sales will similarly disappoint. For more insights about retail product placement, please continue reading.