The popularity of reviews continues to increase with several review companies springing up and several business owners encouraging buyers to leave reviews for them or flaunting their reviews. As a business owner who is yet to get the importance of reviews, you might still be wondering if you should care about reviews or if it is just a phenomenon that will trend and pass with time. From the look of things, reviews are here to stay and would continue to be a major reason why people will decide to patronize a company or not. With time, people might not patronize your business if you do not have at least a thousand reviews, with at least 90 percent of the reviews being positive and a rating of more than 4 of 5. Thus, it will be best to not only care about reviews but to start taking steps to collect reviews from your customers immediately. Here are some reasons why you should care about products and services reviews.
Not everybody will be patient enough to directly contact you when they have an issue with your organization. It would be worse if they tried to contact you and there was no response. Reviews provide an opportunity to get feedback from your customers. You get to know what your customers and the general public are saying about your business as a business owner. Your business probably has a customer service department that might be trying to hide people’s negative opinions about your organization. However, the reviews website would mostly allow people to voice out their concerns without being partisan or trying to protect their jobs. Thus, reviews from independent review websites could help you know exactly why your consumer turnover is going low, especially when it is due to poor product/service delivery or bad customer service.
Growth of their
You should care about reviews as a business owner because it would easily determine how your company grows. It is important to state at this stage that growth could be positive or negative. If you can garner a lot of positive reviews from satisfied customers, you will naturally find out that you are not only having loyal customers but you will also notice regular patronage from new customers. If your reviews are negative, you will find out that you will hardly get new customers, coupled with little to no returning customers. Thus, you should not only be concerned about reviews but you should make an effort to make sure they are positive and many.
Tackle false information
about their company
There are instances where false information about your business could be posted on review websites. Caring about reviews will help you find such reviews as soon as they are posted. You would subsequently be able to investigate and when it is false, you could contact the review company with evidence that it is false. They would subsequently remove the review or allow you to respond to the accusation so that anybody who sees the review will be able to see your side of the story as well.
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