Amazon changed the face of online shopping, but the company has become a household name because of the amount of products and services they offer. Like most big corporations, Amazon knows that it needs to cast a wide net. What makes Amazon so successful is the fact that it’s not just an online shopping service.
People turned to online shopping for the convenience. Wandering through malls and stores takes time that many people don’t have. Having the option to type exactly what you need into a search bar and then having that product shipped directly to your house saves a great amount of time and stress.
Amazon changed online shopping with the introduction of Prime shipping. The option of having free two shipping was a game changer for the online market. Amazon attracted customers who wanted to save money on shipping and handling fees. The company didn’t stop at online shopping though.
Amazon Prime offers individuals the opportunity to access all of Amazon’s different services. Amazon isn’t just an online shopping market, it offers its members a video streaming service, an audiobook service, and a music streaming service. Amazon understands what its customers want – fast access to their favorite content or their purchases.
Amazon launched a line of grocery stores called Amazon Go, where no checkout is needed. In this day and age, people aren’t interested in waiting in checkout lines. Walking into the store, grabbing what you need and leaving is ideal for people with busy schedules.
Amazon became a leader in the industry because it understands that people want convenience. The ability to instantly download your favorite books, movies and music is something that customers want. The company created its own line of electronics designed to organize and streamline a person’s life. The introduction of the Kindle allowed people to store all their favorite books on one small device. Alexa can be synced to compatible devices and allow people to control all their devices, lights, thermostat and outlets with voice commands. Amazon offers simplicity and instant access to what their customers want.
Big corporations struggle to compete with Amazon. Amazon created an empire by having a stake in every type of market. All types of business are finding themselves competing with Amazon. The size of Amazon makes it difficult to compete with, smaller business and corporations can’t afford to compete with Amazon. Not all that Amazon offers is high-quality, but it attracts consumers who seek convenience and affordability and that market is large enough to make Amazon an empire.