Tips for better communication with customers

Customers are the lifeline of any business. You can have impressive products or services, an impressive leadership team, and fantastic employees, but you still have nothing without customers.

If you possess strong interpersonal skills, you can develop and maintain excellent communication with clients and build lasting relationships. Happy and satisfied customers become good ambassadors to your business.

They advertise and recommend the business to their friends and families. Also, they understand and are more forgiving than others when things don’t work as planned. Read through this article to find out how to communicate better with customers for longer business relationships.

  1. Be patient.

Customers reach out to you because they are not sure of what they need to do. In the same way, there is another opponent to the same.

When clients are faced with a technical concern, they become less intelligent and capable than those who should assist them. Be patient and always understand customers starting from where they come from to the cause and how they need the problems solved.

  1. Invest in your customers.

You can find phone systems for business that make communication to and from the organization much more efficient, enabling you to take care of a large number of customers more effectively.

Further, you can invest in marketing and production practices that provide your clientele with what they need, focusing on the brand image, and making moves towards sustainability as well. For instance, you can introduce a product into the market that abides by the set guidelines to deem it as sustainable and fulfil customer needs in the process.

The idea of investing in your customers is centred around giving back more and making profits in the process. This step is instrumental in delivering more than promised to your consumers, thereby reinforcing communication with them.

  1. Ace your first impression.

Many customers will immediately stop working with a brand after a poor automated call system experience. This is a common experience to everyone; you are taken through ten minutes of automated phone interaction only to be hung up when a person picks the phone.

First impressions act as your receptionist. Make the best out of it. Always try to provide them with solutions as prompt and with fewer loops to jump as possible. Make use of customer experience management solutions such as the kind available with Tivian to build loyalty and trust with your customer base at any point of time.

  1. Listen actively.

It is essential to hear your customers out. Listen actively when you interact to make sure you don’t miss anything they are concerned about. However, the question is, how do you listen while typing?

Well, if you are typing, you need to avoid all the distractions that do not help in answering customers’ questions and get fully engaged in the task at hand. Ensure you read and understand customers’ messages fully. If you may need more time to enquire, then communicate clearly to them too.

  1. Apply analogies and simple language.

As the KISS principle outlines it, every system operates best when they are kept simple and straightforward. This also applies to customer service.

Use every tool available in your armory to communicate best with your customers and avoid assumptions about what the customers know or do not know. Analogies are excellent ways to explain technical and complex issues.

If you have developed a good rapport with your clients, use examples they can best relate with. This will enable you to explain your products and service in a manner that they will immediately understand.

Honesty pays all the time.

In case you are not sure of any details about your services, inform the client you will get back to them with precise information. Statements like “it could be” or ” I think” will create doubt and taint your brand.

Also, apply this if you have realized the solution will take longer than expected. Communicate as honestly and transparently as possible to keep customers’ trust.


Practical communication skills are a key factor in ensuring you progress through your personal and professional life. You can have great management skills, a good product, and a hardworking team, but without communicating well with customers, you are nowhere near business success.

Employ the tips discussed in this article to avoid missing out on moving your business to the next level. Be patient, work on your first impressions, use simple language and analogies, listen actively and promise less, and deliver more.